Apple appoints former Microsoft executive to lead its AI division as it tries to regain industry momentum
Apple has replaced its head of artificial intelligence and appointed Amar Subramanya, a senior executive from Microsoft. The leadership change reflects Apple’s urgency to regain momentum in the fast growing AI industry and strengthen its position against rivals that have advanced faster in recent years.
Apple has announced a major leadership change in its AI division by appointing Amar Subramanya as its new head of artificial intelligence. Subramanya previously held key roles at Microsoft and worked on several high level AI projects for the company. His arrival at Apple marks an important shift as the organisation attempts to rebuild its competitiveness in the global AI landscape.
The decision follows growing concern within the tech community that Apple has fallen behind competitors in innovation related to artificial intelligence. Companies like Microsoft, Google and several emerging AI firms have advanced rapidly with new models, software upgrades and cloud based AI tools. Analysts say Apple’s progress has been slower compared to its rivals, particularly in the area of generative AI.
Subramanya replaces John Giannandrea who led Apple’s AI efforts for several years. With the new leadership, Apple is expected to reorganise its internal teams to accelerate product development and ensure AI features are integrated more deeply across the Apple ecosystem. This includes iPhone, Mac, iPad and its expanding services segment.
Industry observers believe the appointment signals Apple’s intention to close the widening gap with competitors and push forward with more ambitious AI projects. The company has been under increasing pressure to show stronger capabilities in a market that continues to evolve rapidly. Subramanya’s experience at Microsoft is expected to help Apple drive innovation and pursue a clearer long term strategy.
The move underscores the growing recognition that artificial intelligence has become one of the most important battlegrounds in the tech industry. Apple’s next steps under its new AI leadership will play a significant role in shaping how the company competes in the years ahead.
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