BMW Group India narrows gap with Mercedes Benz after selling 18,001 vehicles in CY25
BMW Group India has reported sales of 18,001 vehicles in calendar year 2025, a performance that has helped it close the gap with long time market leader Mercedes Benz. The strong showing reflects growing demand for luxury vehicles and BMW’s expanding footprint in the Indian market.
BMW Group India has posted robust sales of 18,001 units in calendar year 2025, marking a significant improvement in its performance in the luxury car segment. The result has helped the company narrow the gap with rival Mercedes Benz, intensifying competition at the top end of India’s automobile market.
The strong sales performance was driven by steady demand across BMW’s portfolio, including sedans, sports activity vehicles and premium electric models. Company officials said customer interest remained healthy throughout the year, supported by product refreshes, flexible financing options and a focus on customer experience.
BMW Group India’s strategy has included strengthening its dealer network and expanding presence in key urban markets. Improved after sales service and a push toward digital engagement have also played a role in attracting new buyers and retaining existing customers.
The narrowing gap with Mercedes Benz signals a shift in competitive dynamics within the luxury segment. While Mercedes Benz has traditionally dominated the Indian luxury car space, BMW’s recent momentum suggests buyers are increasingly open to alternatives that offer performance, technology and brand appeal.
Industry analysts note that the luxury car market in India has shown resilience despite broader economic uncertainties. Rising disposable incomes, growing aspirational demand and increasing acceptance of premium electric vehicles have supported growth in the segment.
BMW Group India has also benefited from interest in its electric lineup, aligning with changing consumer preferences toward sustainable mobility. The company has indicated that it will continue to invest in new models, technology upgrades and infrastructure to support long term growth.
With sales of 18,001 units in CY25, BMW Group India has strengthened its competitive position and set the stage for an even more intense rivalry in the coming years. The performance underscores the brand’s ambition to play a larger role in shaping India’s evolving luxury automobile market.
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